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Amelia Evans | Graphic

I am Cato
Client:
Honors Project UNSW
Awareness Campaign - 2017
"I am Cato" is a compelling narrative that inspires children to embrace their authentic selves. Through the adventures of Cato, a 10-year-old boy, readers are introduced to the significance of individuality. Cato, a perceptive and expressive youngster, challenges the societal and familial expectations placed upon him. "I am Cato" forms an integral component of an awareness campaign I conceptualised during my Honours year at UNSW. This campaign encompasses a children's toy, a book, a website, and an academic thesis.
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