It All Starts With Campaign

Speedo launched an inspiring local campaign for the 2024 Paris Games, titled "It all starts with… a dream, a hero, an act of defiance. It all started in Speedo." Designed to be displayed in stores across Australia, the campaign aimed to motivate younger swimmers by reminding them that every champion begins somewhere and that anything is possible with hard work. The print campaign featured A1 posters with a collage-style design, incorporating archival imagery of the athletes to evoke a sense of history and aspiration. This visually striking campaign connected the past with the present, encouraging the next generation of swimmers to pursue their dreams.